9. Community Governance & Promotion

9.1 Community Governance

9.1.1 DAO Governance Structure

BRC-RWA will adopt a Decentralized Autonomous Organization (DAO) model for community governance. This ensures that key decisions about the protocol and ecosystem are made transparently, with direct input from token holders.

• Governance NFT: BRCRWA PASS will function as the native governance NFT. NFT holders will have the right to submit and vote on proposals concerning protocol upgrades, asset listing standards, revenue distribution models, and community funding.

• Proposal Mechanism:

  • Any NFT holder can submit a Proposal (PIP: Protocol Improvement Proposal).

  • Proposals undergo a discussion period in the governance forum before entering a voting phase.

  • Proposals with majority support and quorum are implemented via multisig or DAO-executed contracts.

• Working Groups:

  • Specialized community-led working groups (e.g., Legal & Compliance, Developer Relations, Growth, Treasury) will handle delegated tasks with allocated budgets.

  • Working group leads are elected periodically by community votes.

9.1.2 On-chain Governance Tools

The governance process will be facilitated through on-chain governance tools, such as Snapshot for voting and Gnosis Safe for multisig treasury management, ensuring transparency and security. Future iterations may integrate BitVM or Covenants for more native Bitcoin-based governance innovations.

9.1.3 Reputation & Delegation System

To encourage broader participation:

• Delegation: NFT holders can delegate their voting power to trusted representatives.

• Reputation Score: A non-transferable reputation system will reward active contributors (e.g., proposal writers, reviewers) with on-chain badges/NFTs and privileges.

9.2 Marketing & Growth Strategy

9.2.1 Narrative & Branding

• Position BRC-RWA as “Bitcoin’s Gateway to Real World Assets”.

• Highlight uniqueness: Immutable provenance, Bitcoin security, and real-world value on-chain.

• Visual identity that combines Bitcoin-native aesthetics with modern DeFi UI/UX.

9.2.2 Key Community Channels

• Twitter/X: For memes, updates, governance voting links.

• Discord/Telegram: For real-time discussion, DAO coordination, dev support.

• Medium/Substack: Educational blogs, case studies, monthly progress reports.

• Farcaster/Nostr: For tapping into decentralized native communities.

9.2.3 Global Ambassador Program

• Launch an ambassador initiative with region-specific leaders (e.g., Asia, LATAM, Europe).

• Ambassadors will host meetups, translate documentation, and onboard new users.

• Monthly rewards and leaderboard system for top-performing ambassadors.

9.2.4 IRL & Virtual Campaigns

• Host IRL Bitcoin-native RWA Meetups during major crypto conferences (e.g., Bitcoin Miami, Token2049).

• Sponsor RWA Hackathons focused on building Bitcoin-native apps using BRC-RWA assets.

• Collaborate with Bitcoin-focused media (e.g., Bitcoin Magazine, TFTC) and podcasts.

9.3 Strategic Partnerships

• Bitcoin Ecosystem Partners: Collaborate with Ordinals-based marketplaces, inscription tools, and Bitcoin wallet providers (e.g., Unisat, Xverse).

• RWA Issuers & Platforms: Partner with real estate, commodity, and carbon credit tokenizers.

• DeFi & Lending Protocols: Enable composability where BRC-RWA tokens can be used as collateral in lending protocols.

• Institutional Onboarding: Provide white-labeled tooling for licensed RWA issuers to launch on Bitcoin.